Alliance 共同創辦人 Imran Khan 發文指出，衡量創作者代幣價值的核心標準，不在於創作者能轉移多少既有收益至鏈上，而是能否帶來新增用戶、資金與客戶，以及加密產業是否培育出原生生長於區塊鏈的新一代網紅。

他認為，代幣本身不應直接作為核心產品，而是充當融資、協調社群、發展圍繞創作者搭建的實體業務或社群的工具，例如推出品牌金融服務、遊戲、會員體系等。創作者代幣應弱化迷因屬性，更多承擔基礎設施功能，將網路流量轉化為全新產品、企業與鏈上需求。不過該商業模式執行風險偏高，唯有持續穩定帶來新用戶、資金與鏈上交易量，才能證明代幣存在的實際價值與必要性。

Imran Khan, co-founder of Alliance, posted that the key metric for evaluating creator tokens is not how much of a creator’s existing revenue can be moved on-chain, but whether they can generate new users, deposits and customers, and whether the crypto industry can foster a new generation of blockchain-native celebrities.

He argued tokens should not be the core product themselves, but tools to raise capital, coordinate communities and develop real businesses or fan ecosystems built around creators, such as branded financial services, games and membership programs. Creator tokens ought to downplay meme characteristics and primarily function as infrastructure that turns online attention into new products, ventures and on-chain demand. Nevertheless, this model carries high execution risks; only consistent growth in new users, capital and on-chain trading volume can justify the necessity of such tokens.