Coinbase 執行長 Brian Armstrong 先前將社群平台 X 的頭像更換為「Coinbase Man」風格形象，帶動 Base 迷因幣 BRIAN 備受市場關注；但 Armstrong 在數小時後再度替換頭像，BRIAN 價格隨即大幅跳水。先前大力推廣 BRIAN 的加密意見領袖 Rune 向追隨者緻歉，並批評 Base 管理層未重視該代幣交易者的權益。

隨後 Rune 向 Coinbase 交易產品負責人 Cobie 提出質疑：在 Base 使用者信任遭受損害的狀況下，Base App 將透過何種方式吸引用戶進行鏈上交易。Cobie 回覆表示，自己數日前才接手 Base App 與 Coinbase 交易產品業務，並不負責 Base 區塊鏈本體。他坦言 Coinbase 長期以來與加密原生用戶存在隔閡，平台與 Base 鏈過去多次發生本可避免的失誤，嚴重消耗使用者信任，本次事件亦是其中一例。他承諾未來會多傾聽鏈上用戶的心聲，研發推出真正符合用戶需求的產品。

Coinbase CEO Brian Armstrong previously changed his X profile picture to a 'Coinbase Man' style avatar, drawing massive attention to BRIAN, a Base meme coin. However, Armstrong swapped the avatar again a few hours later, triggering a sharp plunge in BRIAN’s price. Rune, a crypto KOL who previously promoted BRIAN heavily, apologized to his followers and criticized Base management for neglecting traders of the token.

Rune then raised questions to Cobie, head of trading products at Coinbase, about how Base App would attract users to conduct on-chain transactions amid eroded user trust in Base. Cobie responded that he only took charge of Base App and Coinbase trading products a few days prior and does not oversee the Base blockchain itself. He admitted Coinbase has long been disconnected from native crypto users, and multiple avoidable missteps by Coinbase and Base have severely depleted user trust, with the latest incident being another example. He pledged to listen more to on-chain community feedback and build products that users are willing to adopt.